Customer Dissatisfaction and How To Avoid It

I got a third-party email for a free webinar the other day. I try to support sites I like by subscribing to their partners' email distribution. This seemed like a useful webinar and it would give me an opportunity to learn about a new company.

I signed up for the webinar, filled out all kinds of information about me and my company, got a confirmation screen that my request was waiting approval from the webinar organizer. I put the webinar on my calendar, and forgot about it.

When the webinar date came, I realized that I have no way of joining because nobody responded to me. I quickly went through the registration process again with the same result - nothing happened. I received no confirmation, no message saying, "sorry, but you are not good enough for us." Nothing.

Did I not pass the screening process? Did I register too late and all spaces were filled? Was there anyone watching the subscriptions? Was there actually a webinar?

So, what's the lesson here?

Focus On Your User And Take Over The World

In The Power of Good Enough - Part 1 I illustrated that if you have a product that people want or don't yet know they want, your product does not to be perfect to take over the market. It has to be good enough for people to try it, to discover how much they like it and tell you what it will take for the users to get addicted to your product.

In The Power of Good Enough - Part 2 I will tell you how small changes lead to big results, how simple questions produce incredible insights, and how you too can increase revenue from your website.

If your goal is world domination, let's get you there.

I have worked with web developers, I have managed web developers, and I understand web developers. One thing all web developers have in common - they are all perfectionists. They want to develop a perfect web site, with plenty of great features that are cool, useful and complex. And before the masterpiece is complete, they are not ready to release it into the real world. It has to be perfect.

These "Version 1.0" guys want to deliver a dream. Not surprisingly, nothing will be delivered without sales, marketing, product and project management if you leave it to web developers. Early on, these guys learn the lesson of "good enough".

Very often companies are not focused, trying to perfect everything, to fix all the bugs and unveil exactly what they promised and more. Unfortunately, these companies are as often late to market and off the mark. Theory is great, but practice still makes perfect. So today I am going to talk about the power of "good enough".

Tackling your web site design project

You have been saying for a while that you need to do something about your website. Finally, you are ready to get the project started, to hire someone to design your website. Great!

But why are you not feeling that great? And what does it really mean - "website design"? What is it that you want, specifically?

If you are like most people, what you want is to have a great website that does not take up a lot of your time and dominate the online market share in your field. That sounds reasonable. Is it any clearer to you what to do? Probably not.

If you still not sure where to start, let's start at the beginning - let's start with your goals. Do you know what your website goals are? Do you have your targets defined? How will you measure your website success?

Let's dissect the website design to understand it better.

Adwords Editor - Your Secret Weapon

If you manage your own Adwords campaigns, you are familiar with Adwords website. If you are a seasoned Adwords manager, you also know about Adwords secret weapon - Adwords Editor. If you are familiar with this free Google software application, check out more PPC advice articles. If you have not used Adwords Editor, listen up - Adwords Editor will change your life and make the management of your advertising campaigns quite enjoyable. It is one of the most beneficial Google Adwords tools available.

Adwords Editor Saves you Time and Gives you Stats

In a nutshell, Adwords Editor is a free Google application for managing your Google Adwords account. Regardless of the size of your account, you can save time if you use Google Adwords Editor to update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account.