These "Version 1.0" guys want to deliver a dream. Not surprisingly, nothing will be delivered without sales, marketing, product and project management if you leave it to web developers. Early on, these guys learn the lesson of "good enough".
Very often companies are not focused, trying to perfect everything, to fix all the bugs and unveil exactly what they promised and more. Unfortunately, these companies are as often late to market and off the mark. Theory is great, but practice still makes perfect. So today I am going to talk about the power of "good enough".
Tackling your web site design projectYou have been saying for a while that you need to do something about your website. Finally, you are ready to get the project started, to hire someone to design your website. Great! But why are you not feeling that great? And what does it really mean - "website design"? What is it that you want, specifically? If you are like most people, what you want is to have a great website that does not take up a lot of your time and dominate the online market share in your field. That sounds reasonable. Is it any clearer to you what to do? Probably not. If you still not sure where to start, let's start at the beginning - let's start with your goals. Do you know what your website goals are? Do you have your targets defined? How will you measure your website success? Let's dissect the website design to understand it better.
Adwords Editor - Your Secret WeaponIf you manage your own Adwords campaigns, you are familiar with Adwords website. If you are a seasoned Adwords manager, you also know about Adwords secret weapon - Adwords Editor. If you are familiar with this free Google software application, check out more PPC advice articles. If you have not used Adwords Editor, listen up - Adwords Editor will change your life and make the management of your advertising campaigns quite enjoyable. It is one of the most beneficial Google Adwords tools available.
Adwords Editor Saves you Time and Gives you StatsIn a nutshell, Adwords Editor is a free Google application for managing your Google Adwords account. Regardless of the size of your account, you can save time if you use Google Adwords Editor to update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account.
Site Architecture in SEOYour site architecture is the structure of your website; the way you organize your information. When building site architecture, the main focus is on your user, of course. However, website architecture is a critical component of SEO. To improve your SEO ranking, your site architecture needs to focus PageRank on the most important pages or the pages that generate the best profit margins. Good website architecture helps search engines categorize your content. It also allows you to funnel link equity through your site. Inbound and outbound links on each page to support the hierarchical structure of a website promoting the most relevant pages to users. It also can strategically increase the value of most commercial pages. Through proper site architecture you distribute the link authority throughout the website, starting from your home page. Your home page is most likely the most popular page on your website. Its link value (PageRank) is split between main navigation links and other links leading from the home page. As you move deeper into your website, there is less and less link authority to go around. Think of it like a champagne pyramid - you pour one bottle of champagne into the top glass (your home page). Not all of the liquid will be distributed to the bottom layer of your glasses. To make sure one of the glasses important to you at the bottom of the pyramid gets filled, you could re-direct natural flow to go to that glass directly.
- - Are you exceptional at converting traffic that already comes to your website?
- - Do people know what to do once they land on your website?
- - Do they already buy your product, ask you questions, comment on your posts, sign up for your newsletter, send you emails, etc?