Customer Dissatisfaction and How To Avoid It
I got a third-party email for a free webinar the other day. I try to support sites I like by subscribing to their partners' email distribution. This seemed like a useful webinar and it would give me an opportunity to learn about a new company.
I signed up for the webinar, filled out all kinds of information about me and my company, got a confirmation screen that my request was waiting approval from the webinar organizer. I put the webinar on my calendar, and forgot about it.
When the webinar date came, I realized that I have no way of joining because nobody responded to me. I quickly went through the registration process again with the same result - nothing happened. I received no confirmation, no message saying, "sorry, but you are not good enough for us." Nothing.
Did I not pass the screening process? Did I register too late and all spaces were filled? Was there anyone watching the subscriptions? Was there actually a webinar?
So, what's the lesson here?