Focus On Your User And Take Over The World

In The Power of Good Enough - Part 1 I illustrated that if you have a product that people want or don't yet know they want, your product does not to be perfect to take over the market. It has to be good enough for people to try it, to discover how much they like it and tell you what it will take for the users to get addicted to your product.

In The Power of Good Enough - Part 2 I will tell you how small changes lead to big results, how simple questions produce incredible insights, and how you too can increase revenue from your website.

If your goal is world domination, let's get you there.

I have worked with web developers, I have managed web developers, and I understand web developers. One thing all web developers have in common - they are all perfectionists. They want to develop a perfect web site, with plenty of great features that are cool, useful and complex. And before the masterpiece is complete, they are not ready to release it into the real world. It has to be perfect.

These "Version 1.0" guys want to deliver a dream. Not surprisingly, nothing will be delivered without sales, marketing, product and project management if you leave it to web developers. Early on, these guys learn the lesson of "good enough".

Very often companies are not focused, trying to perfect everything, to fix all the bugs and unveil exactly what they promised and more. Unfortunately, these companies are as often late to market and off the mark. Theory is great, but practice still makes perfect. So today I am going to talk about the power of "good enough".

Tackling your web site design project

You have been saying for a while that you need to do something about your website. Finally, you are ready to get the project started, to hire someone to design your website. Great!

But why are you not feeling that great? And what does it really mean - "website design"? What is it that you want, specifically?

If you are like most people, what you want is to have a great website that does not take up a lot of your time and dominate the online market share in your field. That sounds reasonable. Is it any clearer to you what to do? Probably not.

If you still not sure where to start, let's start at the beginning - let's start with your goals. Do you know what your website goals are? Do you have your targets defined? How will you measure your website success?

Let's dissect the website design to understand it better.

Your website is up and running, search engines found you and indexed your pages, and you got your fist visitor. The question is, how many visitors you need to make money? In this video I explain, how to calculate your estimated monthly traffic to achieve your goal. I used an example of a search engine traffic (and only a search engine traffic). In real life, you will have many sources of traffic - hopefully. My intention is to illustrate how to make projections for your website success.

Moving your website to a new host is not complicated. One important thing to remember is to do it all at once. If you let the process linger, the old site will not match new one anymore. For a small site, allocate about 3 hours of uninterrupted time and get going. Here is your checklist.

Step 1: Prepare you old site for transfer

1. Sign up for a hosting plan from the new host. Make sure that the plan matches your old plan: if you hosted your site on Linux, sign up for a Linux plan. Be prepared for your old and new hosting to overlap for a month.
2. Use FTP program (Filezilla, for example) to log into your old account. Your old host should have sent you a username and password when you registered. If you do not remember your FTP login information, create a new FTP user through the old host's site.
3. Find the folder with your website files and copy the whole folder onto your computer to a new folder. Let's name it My Site.
4. Go the database manager (PHP Admin, most likely) through you old host's web interface and export your website database(s) in zip format.