Moving your website to a new host is not complicated. One important thing to remember is to do it all at once. If you let the process linger, the old site will not match new one anymore. For a small site, allocate about 3 hours of uninterrupted time and get going. Here is your checklist.

Step 1: Prepare you old site for transfer

1. Sign up for a hosting plan from the new host. Make sure that the plan matches your old plan: if you hosted your site on Linux, sign up for a Linux plan. Be prepared for your old and new hosting to overlap for a month.
2. Use FTP program (Filezilla, for example) to log into your old account. Your old host should have sent you a username and password when you registered. If you do not remember your FTP login information, create a new FTP user through the old host's site.
3. Find the folder with your website files and copy the whole folder onto your computer to a new folder. Let's name it My Site.
4. Go the database manager (PHP Admin, most likely) through you old host's web interface and export your website database(s) in zip format.

With internet rapidly growing and most companies realizing the power of internet presence, we are questioning SEO once more. Should all of us optimize for the search engines? Is it really important to fine-tune your website if everyone knows who you are? You are already a trusted authority and people flock to your website, should you stop optimization? What are the reasons NOT to optimize for search engines?

Nate Moller raised this question in his blog post Is There Ever an End to SEO? He asked the following question of authorities in the field as well as his readers:
At some point can’t we just STOP the SEO consulting and rely on word of mouth and viral marketing to keep us in the top of the SERP’s?

The answers are very thought provoking. Read the post to see what the experts are saying.

There are hundreds of hosting services that will host your website for a fee. Selecting a website hosting service (ISP) depends on your business needs. Ask yourself the following questions:

Ok, I get it - you do not have resources to hire a website developer or marketer. Yes, it costs money and effort and requires strategy and execution and more money. But there are several things you can do for free. One of them is adding your business to Google maps. It is not complicated. You just have to be prepared. You will be asked for the business name, address, phone number, description, etc. Work on the description part - make it appealing to your potential customers. If you have pictures to include, make sure they are professional (good resolution, nice setting). You are allowed to add up to 10 photos. You can choose to include photos from the web (make sure they are yours!) or from your computer. Make sure you read guidelines for photo upload. Pictures should be square and the right size otherwise they will look crooked, stretched or weird. Have your business information ready. Be prepared to fill out your business hours, credit cards you take, additional information, like if parking is available.

I keep noticing recently that more and more service companies are throwing a "free website" in with their services. This offer seems odd to me, but hardly unexpected. Clearly, internet is becoming incredibly important for marketing, branding, and just plain exposure. It is just natural that everyone will be trying to capitalize on that.