If you are creating your site yourself, the second step would be to populate your website with content.

1. Decide what your website is supposed to do
2. Pick main content that fits the website goal
3. Identify additional information that supports your goal and strategy
4. Decide what you want your visitors to do on your website
5. Create navigation that makes sense to your customers and add content that supports your site's goal

If you are working with a developer, make sure you give them all they need. A good developer will go through your content and pick pieces of information that supports your website goal and fit the strategy.

At this point, you should be trusting the web professional to determine how to position and format the content. Be prepared that about 10% of your content would actually make the cut. Websites have little in common with print, they should not be used as an opportunity to advertise more, and they should not look cluttered. A website has to be structured, organized and methodical to be functional. Let the developer advise you on how to get the most out of your new website.

The next step will be to take your new website live and measure its performance.

If you decide to develop your site yourself, your first step is setup.

1. Formulate your website goal and strategy: what you want your website to do and how
2. Get a domain name
3. Get a website hosting account (does not necessarily have to be the same provider as the domain name registrar)
4. Set up your email accounts
5. Pick a template the hosting service provides

It is better, however, to find a good web developer.

During the process of selecting a designer for your website, remember that they are supposed to work for you. They should explain to you how your website is going to fit into your business model and how your business will benefit from your new website. If you do not understand this clearly after meeting with your developer, move on to the next candidate. Your developer should be able to explain your new website goals and strategies to you in your own language, on your level. It is their job. A good web developer should be an expert in site usability, browser compatibility and functionality. This means that the site should look the same in Internet Explorer, Firefox and Safari; it has to be designed to match your clients' internet patterns and be clear and functional so your clients easily find what they are looking for.