With internet rapidly growing and most companies realizing the power of internet presence, we are questioning SEO once more. Should all of us optimize for the search engines? Is it really important to fine-tune your website if everyone knows who you are? You are already a trusted authority and people flock to your website, should you stop optimization? What are the reasons NOT to optimize for search engines?

Nate Moller raised this question in his blog post Is There Ever an End to SEO? He asked the following question of authorities in the field as well as his readers:
At some point can’t we just STOP the SEO consulting and rely on word of mouth and viral marketing to keep us in the top of the SERP’s?

The answers are very thought provoking. Read the post to see what the experts are saying.

Social media became The Place to be in the past year. Americans spend 80% more time on networking sites in the past year alone, according to researchers. What does it mean to you? It means that your customers spend a lot less time on non-networking websites - websites like yours.

If you owned your business for a while, you have been around the block. You know, that being where your customers are is vital for your business survival. On the internet, the same principle applies. But don't rush to join all the networking sites and don't start pounding people with sale offers and coupons. People hate that. Instead, have a plan.