Adwords Editor - Your Secret Weapon

If you manage your own Adwords campaigns, you are familiar with Adwords website. If you are a seasoned Adwords manager, you also know about Adwords secret weapon - Adwords Editor. If you are familiar with this free Google software application, check out more PPC advice articles. If you have not used Adwords Editor, listen up - Adwords Editor will change your life and make the management of your advertising campaigns quite enjoyable. It is one of the most beneficial Google Adwords tools available.

Adwords Editor Saves you Time and Gives you Stats

In a nutshell, Adwords Editor is a free Google application for managing your Google Adwords account. Regardless of the size of your account, you can save time if you use Google Adwords Editor to update your campaigns, ad groups, ads and/or keywords, and then upload your changes to your Adwords account.

Why is Adwords Editor so special?

The main reason Adwords Editor is such a success is because it is easier to use than the Adwords web interface. All the data is displayed in Excel-like fashion. And Adwords Editor integrates very well with Excel - you can download your data, cut and paste it directly from the Editor into Excel, import data from Excel, etc.

Unlike Adwords web interface, Editor will display all information on one screen. You can see data by individual ad group or from all your campaigns at the same time.

Another good reason is that you can work on your campaigns offline. When internet connection becomes available, you can upload your changes to your Adwords account.

If you have a big account with hundreds or thousands keywords, making changes is going to be a breeze with Adwords Editor. It allows you to perform advanced searches, filter data by criteria you specify - all based on statistical data.

Copy and paste campaigns, keywords, ad groups with one click. For example, you have office locations in New York and Boston. You created a campaign for New York. Copy and paste it into your campaigns in Editor. Go into your Boston campaign, make changes to geo targeting - and you are all set. Upload your changes and your campaign is live.

My favorite advantage of Adwords Editor is bid management. Say, you want all your ads to always appear on page 1. Filter all your keywords to show only keywords in positions 9 and up. Go to Advanced Bidding, select all keywords, enter 20% in the field and select "increase bid". All keywords' bids will increase by 20%. You cannot do this with Adwords web interface.

Adwords Editor is available in nearly 40 languages. There is help and support.

Adwords Editor Features

• Keyword Opportunities Tool. Keyword opportunities tool allows you to discover additional keywords and phrases. You can also let Editor look at your website and suggest relevant keywords based on search queries performed over the past year. Not only that, Adwords Editor will tell you search volume and competition for each keyword. Editor will also suggest synonims for your keywords, like "coupon" if your keyword is "discount".
• Keyword Grouper. All your new keywords can be grouped into clusters of related terms with help of Keyword Grouper. With just one click you can create new campaigns and adgroups based on your new keyword groups.
• Quality Score Display Quality score should be very important to you because it determines how much you pay per click. If your keywords are very relevant to your ad and the page on your website is giving the visitor what you promise in the ad, your quality score will be high. Google rewards advertisers who do not disappoint their visitors and your pay per click for that keyword will be less than your competitors with lower quality scores. Quality score of 8 to 10 is excellent; 5 - 7 is acceptable; 4 and below - you are paying way too much for your advertising.

Takeaways

Main takeaway is - just try it. You will see how much more time it is going to save you managing your Adwords campaigns. Don't be afraid to experiment - your changes will not become live until you upload them. Mess up you campaign, and then "discard all changes". Just to make sure you don't break anything - make a backup copy of your live campaign before making all changes. If you accidently upload the changes you did not want, restore your account from a backup.

Download Adwords Editor

If you need help with your Adwords campaigns and advertising, contact us for a free consultation.