Site Architecture in SEO

Your site architecture is the structure of your website; the way you organize your information. When building site architecture, the main focus is on your user, of course. However, website architecture is a critical component of SEO. To improve your SEO ranking, your site architecture needs to focus PageRank on the most important pages or the pages that generate the best profit margins.

Good website architecture helps search engines categorize your content. It also allows you to funnel link equity through your site. Inbound and outbound links on each page to support the hierarchical structure of a website promoting the most relevant pages to users. It also can strategically increase the value of most commercial pages.

Through proper site architecture you distribute the link authority throughout the website, starting from your home page. Your home page is most likely the most popular page on your website. Its link value (PageRank) is split between main navigation links and other links leading from the home page.

As you move deeper into your website, there is less and less link authority to go around. Think of it like a champagne pyramid - you pour one bottle of champagne into the top glass (your home page). Not all of the liquid will be distributed to the bottom layer of your glasses. To make sure one of the glasses important to you at the bottom of the pyramid gets filled, you could re-direct natural flow to go to that glass directly.

I get it - you want your site to be #1 on all search results pages, you want to get great SEO ranking on your website and be exceptional in your SEO marketing. Right? Everybody wants that.

But what does it actually mean to you to be on page 1 of Google Search results? Do you just want to increase your website traffic or do you need more sales, more leads, more website inquiries?

In other words, is your website a good candidate for SEO optimization?

First, ask yourself a couple of questions:

• - Are you exceptional at converting traffic that already comes to your website?
• - Do people know what to do once they land on your website?
• - Do they already buy your product, ask you questions, comment on your posts, sign up for your newsletter, send you emails, etc?

If the answer is "no", you need to optimize your website first and only then think about SEO. The reason is that you are not ready for new traffic; you need to do better at selling these visitors your services.

Still want to optimize for search engines?

Here are top 5 reasons why you shouldn't SEO