Yes, I heard you the first one hundred times. You hate your site. I know. What are you doing about it? Do you have a plan to make it better? Complaining about it will not get you anywhere. Having a redesign plan - will.

Plan. I can help you with that. I realize that you finally have had it. You want to erase everything and start over.

Before you do something drastic let's think rationally. Yes, your baby is ugly (thanks, Tim Ash for planting this in my head). However, it is too early to throw your baby away with the bath water.

Before you jump into redesigning your website, you need to plot your attack. You need to rely on your strong points and eliminate or improve your weak points. In other words, you need a website redesign plan.

I have a 3 step process for you to set you on the right track.

I am sure there are many reasons why nonprofits fail. Lack of people who are willing to donate is definitely not one of them. Some nonprifits have quite the opposite problem - even if you want to donate to them online, you can't. One important reason why nonprofits fail is bad websites.

I am not talking about bad visual design. The problem is that nonprofits fail to treat their websites as revenue-generating machines that they can be. They fail to utilize the power of the Internet. Specifically, nonprofits fail to provide an easy way for people to support their cause, to give them money.

Here is what I mean. I spent hours today trying to donate money to an organization that supports small businesses. I had a list of candidates and I was visiting site after site and not donating. The only reason was that those nonprofit organizations failed to put "Donate" button on the website. How sad.

Everyone has a website. Every business has a website. Many dogs have websites too.

How is your website doing? When was the last time you took its temperature? Updated its content? Hugged it for making you so much money?

For many people, especially small business owners, having a website is a chore. They have no time for it. Making changes is too complicated and time consuming. And if they get hacked - forget it! They wish they never had to deal with it.

It is possible that a lot of business owners do not feel they understand their website. They also rarely know how much money their website is making them, how much new business is a direct result of their online presence.

If you want to simplify your life, listen up. Use these tools once a month for reporting and as needed for updating. Track your success and fix problems quickly. Give your website some love and care. Then, watch it give back in ROI like you never seen before.

There are several steps to any decision making. When picking a tool, you are faced with many choices. How can you do your research effectively and efficiently?

There are many articles, reviews, and general advice on what tools to use for your website, SEM, social campaigns, ROI tracking, etc. Some tools are more popular, some less. Opinions vary on usability, capability and usefulness of those tools. It is hard to keep up with emerging new applications and web apps, enhancements to the old tools, and tools that are no longer supported. To make it even more difficult, there are Firefox and Chrome add-ons, Excel plugins, Adobe Air desktop apps, and website based services. How do you pick the right tool for you?

In this post I will share with you my scientific process of picking tools. What makes it scientific is that I use Excel to make my decision. Tricky? Not at all. Here is how it works.

In In Part of Website Optimization Process we went through thinking process. In In Part 2 of Website Optimization Process we planned our revamping project. In Part 3 we measure. I am not going to discuss implementation. You have delegated the tasks, some of them you did yourself. You used your project management skills. I hope you got that part down. I would give your website 30 days to collect some data for you to analyze.

In this post, let's talk about measuring your efforts. You have installed Analytics, you have set up your website goals and you have assigned monetary value for each goal.