With internet rapidly growing and most companies realizing the power of internet presence, we are questioning SEO once more. Should all of us optimize for the search engines? Is it really important to fine-tune your website if everyone knows who you are? You are already a trusted authority and people flock to your website, should you stop optimization? What are the reasons NOT to optimize for search engines?

Nate Moller raised this question in his blog post Is There Ever an End to SEO? He asked the following question of authorities in the field as well as his readers:
At some point can’t we just STOP the SEO consulting and rely on word of mouth and viral marketing to keep us in the top of the SERP’s?

The answers are very thought provoking. Read the post to see what the experts are saying.

My main thought is that regardless of what you think of SEO, there is nothing wrong with following conventions. If your website is easier to read, if your content is easier to find, you are providing good experience for your visitors. And I am the hugest proponent of usability. We would not read books that are written as one paragraph. We already despise "all caps" emails. We look down on people who write their resumes in SMS language. And that is good! We are used to quality in our communication. We should stick to quality in our websites. That is good for business.