If you are creating your site yourself, the second step would be to populate your website with content.

1. Decide what your website is supposed to do
2. Pick main content that fits the website goal
3. Identify additional information that supports your goal and strategy
4. Decide what you want your visitors to do on your website
5. Create navigation that makes sense to your customers and add content that supports your site's goal

If you are working with a developer, make sure you give them all they need. A good developer will go through your content and pick pieces of information that supports your website goal and fit the strategy.

At this point, you should be trusting the web professional to determine how to position and format the content. Be prepared that about 10% of your content would actually make the cut. Websites have little in common with print, they should not be used as an opportunity to advertise more, and they should not look cluttered. A website has to be structured, organized and methodical to be functional. Let the developer advise you on how to get the most out of your new website.

The next step will be to take your new website live and measure its performance.